The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers
| Year of publication: |
2009
|
|---|---|
| Authors: | Sung, Yongjun ; Kim, Jooyoung ; Jung, Jong-Hyuok |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 22.2009, 1 (29.12.), p. 5-18
|