The preference-driven lead user method for new product development : a comprehensive way to stimulate innovations with internal and external sources
Alexander Sänn ; with a foreword by Univ.-Prof. Dr. rer. pol. habil. Daniel Baier
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Sänn, Alexander |
| Other Persons: | Baier, Daniel (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Lead user | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Konsumentenpräferenzen | Consumer preferences | Deutschland | Germany | Lead User | Produktgestaltung | Kunde | Präferenz |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xxii, 235 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Dissertation, Brandenburgische Technische Universität Cottbus-Senftenberg, 2015 |
| ISBN: | 3-658-17262-2 ; 978-3-658-17262-6 ; 978-3-658-17263-3 |
| Other identifiers: | 10.1007/978-3-658-17263-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011619448