The presenter's paradox revisited : an evaluation mode account
Tobias Krüger, André Mata, Max Ihmels
| Year of publication: |
01 October 2014
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|---|---|
| Authors: | Krüger, Tobias ; Mata, André ; Ihmels, Max |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 1127-1136
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| Subject: | Leistungsbündel | Bundling strategy | Konsumentenpräferenzen | Consumer preferences | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay | Visuelle Wahrnehmung | Visual perception |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473290