The price of launching a new product : empirical evidence on factors affecting the relative magnitude of slotting allowances
Year of publication: |
2001
|
---|---|
Authors: | Rao, Akshay R. ; Mahi, Humaira |
Publisher: |
[St. Paul, Minn.] |
Subject: | Slotting allowance | Verkaufsförderung | Sales promotion | Innovation | Vertikale Integration | Vertical integration | Theorie | Theory | Schätzung | Estimation | Lebensmittelhandel | Food trade | USA | United States |
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