The price of privacy : an evaluation of the economic value of collecting clickstream data
Annika Baumann, Johannes Haupt, Fabian Gebert, Stefan Lessmann
| Year of publication: |
2019
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|---|---|
| Authors: | Baumann, Annika ; Haupt, Johannes ; Gebert, Fabian ; Lessmann, Stefan |
| Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 61.2019, 4, p. 413-431
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| Subject: | Predictive analytics | e-Commerce | Privacy | Behavioral targeting | Clickstream data | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12599-018-0528-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012053016