The price premium induced by branding : a health care case study
Year of publication: |
[2015]
|
---|---|
Authors: | Kick, Markus |
Publisher: |
[Kiel : ZBW |
Subject: | Healthcare | Branding | Corporate Reputation | Signalling | Firmenimage | Corporate reputation | Markenführung | Brand management | Gesundheitswesen | Health care system | Markenartikel | Brand | Gesundheitsversorgung | Health care |
Extent: | 1 Online-Ressource (circa 42 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | hdl:10419/182504 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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