The problem with standardizing international market research : a case study from B2B service
M. Sajid Khan; Earl Naumann; Matti J. Haverila
| Year of publication: |
2014
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|---|---|
| Authors: | Khan, M. Sajid ; Naumann, Earl ; Haverila, Matti J. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 2, p. 84-92
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| Subject: | Cross-equivalence | Cross-cultural research | Customer satisfaction | Standardization versus adaption | Kundenzufriedenheit | Standardisierung | Standardization | Internationales Marketing | International marketing | Marktforschung | Market research | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400515