The proximity effect: The role of inter-item distance on reverse-item bias
| Year of publication: |
2009
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|---|---|
| Authors: | Weijters, Bert ; Geuens, Maggie ; Schillewaert, Niels |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 1, p. 2-13
|