The psychology of advertising
Bob M. Fennis and Wolfgang Stroebe
| Year of publication: |
2016 ; Second edition
|
|---|---|
| Authors: | Fennis, Bob Michaël ; Stroebe, Wolfgang |
| Publisher: |
London : Routledge Taylor & Francis Group |
| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Verbraucherverhalten | Kaufverhalten |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | xi, 438 Seiten Illustrationen 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 365-406) and indexes |
| ISBN: | 978-1-84872-305-4 ; 978-1-84872-306-1 ; 978-1-315-68103-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495983