The public relations role of fans and supporters' groups
Year of publication: |
2010
|
---|---|
Authors: | Hopwood, Maria |
Published in: |
Sport public relations and communication. - Oxford [u.a.] : Butterworth-Heinemann, ISBN 978-1-85617-615-6. - 2010, p. 139-152
|
Subject: | Sportorganisation | Sport organization | Informelle Gruppe | Informal group | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations |
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