The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Esmeralda Crespo-Almendros; Salvador Del Barrio-García
| Year of publication: |
2014
|
|---|---|
| Authors: | Crespo-Almendros, Esmeralda ; Barrio-García, Salvador del |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 1, p. 56-70
|
| Subject: | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Markenimage | Brand image | Spanien | Spain |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354587