The quintessence of marketing : what you really need to know to manage your marketing activities
Nils Bickhoff; Svend Hollensen; Marc Opresnik
| Year of publication: |
2014
|
|---|---|
| Authors: | Bickhoff, Nils ; Hollensen, Svend ; Opresnik, Marc Oliver |
| Publisher: |
Heidelberg : Springer |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | VI, 144 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung |
| Language: | English |
| Notes: | Literaturverz. S. 143 - 144 201404 |
| ISBN: | 978-3-642-45443-1 ; 3-642-45443-7 ; 978-3-642-45444-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379533