The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Giuseppe Festa, Maria Teresa Cuomo, Gerardino Metallo, Antonio Festa
| Year of publication: |
May 2016
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|---|---|
| Authors: | Festa, Giuseppe ; Cuomo, Maria Teresa ; Metallo, Gerardino ; Festa, Antonio |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 5, p. 1550-1555
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| Subject: | Wine marketing | Marketing mix | Consumer purchase behavior | Knowledge | Sommelier language | Marketingmanagement | Marketing management | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Markt | Market | Konsumgütermarketing | Consumer goods marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.10.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011450311