User‐generated content in the era of digital well‐being : A netnographic analysis in a healthcare marketing context
Year of publication: |
2020
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---|---|
Authors: | Cuomo, Maria Teresa ; Tortora, Debora ; Giordano, Alex ; Festa, Giuseppe ; Metallo, Gerardino ; Martinelli, Erika |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 4 (07.01.), p. 578-587
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Publisher: |
Wiley |
Saved in:
Saved in favorites
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