User‐generated content in the era of digital well‐being : A netnographic analysis in a healthcare marketing context
| Year of publication: |
2020
|
|---|---|
| Authors: | Cuomo, Maria Teresa ; Tortora, Debora ; Giordano, Alex ; Festa, Giuseppe ; Metallo, Gerardino ; Martinelli, Erika |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 4 (07.01.), p. 578-587
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21327 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189624