The r/wallstreetbets "war machine" : explicating dynamics of consumer resistance and capture
Hunter Jones, Joel Hietanen
| Year of publication: |
2023
|
|---|---|
| Authors: | Jones, Hunter ; Hietanen, Joel |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 2, p. 225-247
|
| Subject: | affect | consumer resistance | Deleuze and Guattari | desire | dividual, finance | non-representational theory | war machine | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221114172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293947