The rationality of consumer decisions to adopt and utilize product-attribute enhancements: why are we lured by product features we never use?
Shenghui Zhao; Robert J. Meyer; Jin Han
| Year of publication: |
2005
|
|---|---|
| Authors: | Zhao, Shenghui ; Meyer, Robert J. ; Han, Jin |
| Published in: |
Marketing, accounting and cognitive perspectives. - Dordrecht [u.a.] : Springer, ISBN 0-387-24215-5. - 2005, p. 1-33
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003279530