The reactive viewer : a review of research on audience reaction measurement
Barrie Gunter and Mallory Wober
| Year of publication: |
1992
|
|---|---|
| Authors: | Gunter, Barrie ; Wober, Mallory |
| Publisher: |
London [u.a.] : Libbey |
| Subject: | Fernsehen | Publikum | Verhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 114 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-86196-358-X |
| Source: |
Persistent link: https://www.econbiz.de/10004141990