The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Liyin Jin; Bingyan Hu; Yanqun He
| Year of publication: |
2014
|
|---|---|
| Authors: | Jin, Liyin ; Hu, Bingyan ; He, Yanqun |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 4, p. 552-566
|
| Subject: | Online consumer reviews | Temporal distance | Construal level | Construal fit | Consumer engagement | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Experiment | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473265