The reciprocal impact of vertical service line extensions on parent brands: The roles of innovativeness, quality, and involvement
| Year of publication: |
2012
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|---|---|
| Authors: | Boisvert, Jean |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 22.2012, 6 (16.11.), p. 546-565
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