The redefined role of consumer as a prosumer : value-co-creation, coopetition, and crowdsourcing of information goods
Year of publication: |
2013
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Authors: | Rusko, Rauno |
Published in: |
Production and manufacturing system management : coordination approaches and multi-site planning. - Hershey, Pa. : Engineering Science Reference, ISBN 978-1-4666-2098-8. - 2013, p. 162-174
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Subject: | Koopetition | Coopetition | Kundenintegration | Customer integration | Stakeholder | Crowdsourcing | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | KMU | SME |
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