The referral backfire effect: The identity-threatening nature of referral failure
| Year of publication: |
2012
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|---|---|
| Authors: | Claus, Bart ; Geyskens, Kelly ; Millet, Kobe ; Dewitte, Siegfried |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 4, p. 370-379
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