The regulation of direct-to-consumer advertising of pharmaceuticals in a managed care setting
Year of publication: |
December 2015
|
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Authors: | Ryan, Matthew Joseph ; Vaithianathan, Rhema |
Published in: |
Journal of public economic theory. - Malden, Mass. : Wiley-Blackwell, ISSN 1097-3923, ZDB-ID 1468434-2. - Vol. 17.2015, 6, p. 986-1021
|
Subject: | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Integrierte Versorgung | Managed care | Werbebeschränkung | Advertising regulation | Theorie | Theory |
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