The relationship among modularity, functional coordination, and mass customization : implications for competitiveness
Year of publication: |
2010
|
---|---|
Authors: | Ahmad, Sohel ; Schroeder, Roger G. ; Mallick, Debasish N. |
Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 13.2010, 1, p. 46-61
|
Subject: | Produktdifferenzierung | Product differentiation | Innovation | Mass Customization | Mass customization | Wettbewerb | Competition |
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