The relationship between ownership and possession : observations from the context of digital virtual goods
Rebecca D. Watkins, Janice Denegri-Knott and Mike Molesworth
| Year of publication: |
February 2016
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|---|---|
| Authors: | Watkins, Rebecca D. ; Denegri-Knott, Janice ; Molesworth, Mike |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 1/2, p. 44-70
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| Subject: | Ownership | possession | property rights | digital virtual consumption | digital virtual goods | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Social Web | Social web | Eigentümerstruktur | Ownership structure | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Electronic Commerce | E-commerce |