The relationship between retail assortment size and sales : what do we know so far?
Elvira Sáez-González and Juan Carlos Gázquez-Abad
| Year of publication: |
2024
|
|---|---|
| Authors: | Sáez-González, Elvira ; Gázquez-Abad, Juan Carlos |
| Published in: |
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-69192-8. - 2024, p. 140-149
|
| Subject: | Assortment Size | Elasticity | Retailer | Sales | systematic literature review (SLR) | Sortiment | Retail assortment | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics | Absatz |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-69192-8_15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077082