The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
JaeHong Park; Bin Gu; HoonYoung Lee
| Year of publication: |
2012
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| Authors: | Park, JaeHong ; Gu, Bin ; Lee, HoonYoung |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 25390193. - Vol. 11.2012, 1/6, p. 253-261
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117856