The relationship between sales promotion activities, private label attitudes, and purchase intention
Ömer Sezai Aykaç (Sakarya University of Applied Sciences, Turkey), Aykut Yilmaz (Sakarya University of Applied Sciences, Turkey)
Year of publication: |
2020
|
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Authors: | Aykaç, Ömer Sezai ; Yilmaz, Aykut |
Published in: |
Improving marketing strategies for private label products. - Hershey, PA : IGI Global, ISBN 978-1-7998-0258-7. - 2020, p. 306-327
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Subject: | Private label product | Ladengeschäft | Retail outlet | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
Saved in:
Online Resource
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