The relationship between shopping mall image and congruity on customer behaviour : evidence from Indonesia
Year of publication: |
May 2016
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Authors: | Kaihatu, Thomas S. ; Spence, Mark T. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 24.2016, 2, p. 141-145
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Subject: | Shopping mall image | Self-image congruity | Customer loyalty | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Indonesien | Indonesia | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2016.01.004 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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