The relationship between the online consumer's profile and the type of service encounter in the online travel agencies
Year of publication: |
2015
|
---|---|
Authors: | Barrera-Barrera, Ramón ; Navarro García, Antonio ; Rey-Moreno, Manuel |
Published in: |
Achieving competitive advantage through quality management. - Cham : Springer, ISBN 978-3-319-17250-7. - 2015, p. 265-277
|
Subject: | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Reisevermittler | Travel agency | Spanien | Spain |
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