The relationship of motivators, needs, and involvement factors to preferences for military recruitment slogans
Sylvia A. Miller; M. Suzanne Clinton; John P. Camey
| Year of publication: |
2007
|
|---|---|
| Authors: | Miller, Sylvia A. ; Clinton, M. Suzanne ; Camey, John P. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 1, p. 66-78
|
| Subject: | Militär | Armed forces | Wehrdienst | Military service | Werbung | Advertising | Werbewirkung | Advertising effects | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003609580