The relationship of the visual element of an advertisement to service quality expectations and source credibility
| Year of publication: |
2006
|
|---|---|
| Authors: | Clow, Kenneth E. ; James, Karen E. ; Kranenburg, Kristine E. ; Berry, Christine T. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 20.2006, 6-7, p. 404-411
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