The Relationships between 3-D Advertisings and Risk Perceptions on the Web: The Role of Brand and Emotion
| Year of publication: |
2005
|
|---|---|
| Authors: | Ha, Hong-Youl |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 27.2005, 2, p. 55-66
|