The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers
Ho Huy Tuu
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Ho Huy Tuu |
| Published in: |
Journal of economic development. - Hochiminh City : University of Economics Hochiminh City, ISSN 1859-1116, ZDB-ID 2869684-0. - Vol. 24.2017, 3, p. 94-115
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| Subject: | personality traits | the choice of luxury attributes | branded products | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804876