The relative importance of labelling a craft product : a conjoint analysis
Year of publication: |
2020
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Authors: | Kilani, Fatma Abdellah ; Abbes, Intissar ; Aouadi, Meriem |
Published in: |
The psychologist-manager journal : official journal of the Society of Psychologists in Management. - Washington, DC : Educational Publishing Foundation of the American Psychological Assoc., ISSN 1088-7156, ZDB-ID 2081658-3. - Vol. 22.2020, 3, p. 78-93
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Subject: | Craft products | conjoint analysis | label | region of origin | price | expertise | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Marktforschung | Market research | Handwerk | Skilled crafts | Herkunftsbezeichnung | Designation of origin | Theorie | Theory |
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