The relative influence of advertising and word-of-mouth on viewing new season television programmes
Year of publication: |
2017
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Authors: | Romaniuk, Jenni ; Hartnett, Nicole |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 1, p. 65-81
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Subject: | Television | Word of mouth | Advertising | Longitudinal research | Programme promotions | Virales Marketing | Viral marketing | Werbung | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Fernsehen | Fernsehprogramm | Television programme | Verkaufsförderung | Sales promotion |
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