The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ali Ibrahim, Sharyn Rundle-Thiele, Kathy Knox, Rʹad Almestarihi
| Year of publication: |
2022
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|---|---|
| Authors: | Ibrahim, Ali ; Rundle-Thiele, Sharyn ; Knox, Kathy ; Almestarihi, Rʹad |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 4, p. 607-622
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| Subject: | Costs-benefit analysis | Qualitative segmentation | Quantitative segmentation | Social marketing | Kosten-Nutzen-Analyse | Cost-benefit analysis | Marktsegmentierung | Market segmentation | Social Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-01-2022-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013440637