The reluctant preference : communities of enthusiasts and the diffusion of atypical innovation
Year of publication: |
2021
|
---|---|
Authors: | Formilan, Giovanni ; Boari, Cristina |
Published in: |
Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 1464-3650, ZDB-ID 1494333-5. - Vol. 30.2021, 3, p. 823-843
|
Subject: | Innovation | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Musik | Music | Befragung | Interview |
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