The Reputation Index: - Measuring and Managing Corporate Reputation
Year of publication: |
2003
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Authors: | Cravens, Karen ; Goad Oliver, Elizabeth ; Ramamoorti, Sridhar |
Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 21.2003, 2, p. 201-212
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