The response of the "new consumer" to promotion in the transition economies of the former Soviet bloc

R. Bruce Money; Deborah Colton

Year of publication:	2000
Authors:	Money, R. Bruce ; Colton, Deborah
Published in:	Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 35.2000, 2, p. 189-205
Subject:	Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Osteuropa \| Eastern Europe

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