The "Response-to-Failure" Scale: Predicting Behavior Following Initial Self-Control Failure
Year of publication: |
2012
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Authors: | Zemack-Rugar, Yael ; Corus, Canon ; Brinberg, David |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 996-1014
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