The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies

Shashi Upadhyay, Kent McCormick

Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey

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Year of publication:	[2018]
Authors:	Upadhyay, Shashi ; McCormick, Kent
Publisher:	Hoboken, New Jersey : John Wiley
Subject:	Marketingmanagement \| Marketing management \| Verkaufspersonal \| Salespeople \| Künstliche Intelligenz \| Artificial intelligence \| Business-to-Business-Marketing \| Kundengruppenmanagement \| Datenanalyse \| Maschinelles Lernen
Description of contents:	Table of Contents [gbv.de]

Extent:	xii, 180 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	978-1-119-37195-3 ; 1-119-37195-3 ; 978-1-119-37206-6 ; 978-1-119-37207-3
Classification:	Marketing ; Betriebliche Information und Kommunikation
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011798259