The Revolution Will Not Be Televised: Introduction to the Special Issue on Marketing Science and the Internet
Year of publication: |
2000
|
---|---|
Authors: | Hoffman, Donna L. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 19.2000, 1, p. 1-3
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | World Wide Web | Commercialization of the Internet | Internet Marketing |
-
Principles of internet marketing
Hanson, Ward, (2000)
-
The birth of Internet marketing communications
Steinbock, Dan, (2000)
-
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
Linnhoff-Popien, Claudia, (2015)
- More ...
-
An Optimal Contact Model for Maximizing Online Panel Response Rates
Neslin, Scott A., (2009)
-
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Chatterjee, Patrali, (2003)
-
Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
Novak, Thomas P., (2000)
- More ...