The Right of Reply: An Exchange of Views

Compares a response to an article by Savitt (Vol. 18 Nos. 6.7, 1984) from Hollander and including Savitt's rejoinder, making for very interesting reading and lively debating material. Discusses the Wheel of Retailing concept and gives each author's point of view arguing for and against these with interesting and contrasting ideas.

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Year of publication:	1986
Authors:	Hollander, Stanley C. ; Savitt, Ronald
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 20.1986, 2, p. 5-7
Publisher:	MCB UP Ltd
Subject:	Analysis \| Debate \| Marketing \| Retail products

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Type of publication:	Article
Type of publication (narrower categories):	review
Language:	English
Other identifiers:	10.1108/EUM0000000004633 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014724792