The right sensory mix : decoding customers’ behavior and preferences
Diana Derval
| Year of publication: |
[2022] ; Second edition
|
|---|---|
| Authors: | Derval, Diana |
| Institutions: | Springer-Verlag GmbH (publisher) |
| Publisher: |
Berlin : Springer |
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Verbraucherverhalten | Präferenz | Wahrnehmung | Produktdifferenzierung | Zielgruppe |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | xxvii, 322 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-662-63794-4 ; 3-662-63794-4 ; 978-3-662-63795-1 |
| Other identifiers: | 10.1007/978-3-662-63795-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012534694