The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement
Year of publication: |
2014
|
---|---|
Authors: | Kuvita, Tetyana ; Karlíček, Miroslav |
Published in: |
Central European Business Review. - Vysoká Škola Ekonomická v Praze, ISSN 1805-4862. - Vol. 2014.2014, 3, p. 16-22
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | vampire effect | celebrity endorsement | attention-getting device |
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