The risk perception for consumer segments in e-commerce and its implication for the marketing strategy
Corina Pelău and Irina Bena
| Year of publication: |
2010
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|---|---|
| Authors: | Pelău, Corina ; Bena, Irina |
| Published in: |
Amfiteatru economic : periodic al cercetării economice. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 25663902. - Vol. 12.2010, 28, p. 373-387
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009957062