The rivalry matrix:: Understanding rivalry and competitive dynamics

In this paper we present a framework, the rivalry matrix, outlining a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. We then discuss the rationale of each of the main modeling approaches contained in the matrix. We follow this discussion with case examples, which illustrate the processes involved in modeling competitive dynamics within each of the four cells of the rivalry matrix. We conclude with the description of a practical process for analyzing competitive dynamics.