The role management accounting in creating and sustaining competitive advantage : a case study of equity bank, Kenya

Current management accounting techniques have not been widely accepted asa means to develop a competitive advantage. The information obtained from theliterature reviewed and the results from an empirical study that involved asample of forty respondents from Equity Bank found that the modernmanagement accounting practices provide very important skills and techniquesin building competitiveness. The practices play an important role in the planning,developing, implementing and evaluating strategic competitive policies thatresult in a competitive advantage. The study outlines the importance ofmanagement accounting practices in providing strategies that lead to thecreation of a competitive advantage in an organisation. However, theconclusions are drawn on a conceptual level and a future empirical investigationis needed to substantiate these claims further. The study also sets a foundationfor more focused research into the importance of modern managementaccounting practices in developing a competitive advantage especially in thebanking sector.