The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Yunduk Jeong and Sukkyu Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Jeong, Yunduk ; Kim, Sukkyu |
| Subject: | Destination image | Destination loyalty | Domestic tourism | Event quality | Event sports tourism | Personal involvement | Sportveranstaltung | Sport event | Destinationsmanagement | Destination management | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Event-Marketing | Event marketing | Großveranstaltung | Big event | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Sport | Sports | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2020-0754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163331