The role of ad cognitive load on advertising effectiveness : a research based on low involvement learning theory
Vesile C̦akir
| Year of publication: |
2018
|
|---|---|
| Authors: | C̦akir, Vesile |
| Published in: |
Public relations and advertising theories : concepts and practices. - Berlin : Peter Lang, ISBN 3-631-76675-0. - 2018, p. 289-311
|
| Subject: | Kognition | Cognition | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011977788